iClick Interactive Launches Data Driven Business Intelligence Solutions To Empower Enterprises Development
Expanding capabilities to support better decision-making for brands in the age of Smart Retail
HONG KONG, May 21, 2018 (GLOBE NEWSWIRE) -- iClick Interactive Asia Group Limited (“iClick Interactive” or the “Company”) (NASDAQ:ICLK), a leading independent online marketing technology platform in China, today announced a strategic growth initiative to extend the Company’s business scope to providing business intelligence (BI) solutions based on big data analytics for enterprises. This is an important step for iClick Interactive as it invests in opportunities beyond its core programmatic marketing operations. Developing BI capabilities meets the latent needs of brands to maximize the value of their proprietary data and to gain actionable insight from such data.
Sammy Hsieh, CEO and Co-founder of iClick Interactive commented, “It is an exciting move for iClick Interactive to roll out this new capability and to provide such extended offerings. BI solution is the logical next stage for our brand partners to collate information that they are generating from different touchpoints and to develop a more sophisticated understanding of their customers. We are providing competitive BI solutions that improve enterprise decision-making and capture the opportunities represented by Smart Retail.”
iClick Interactive prepares to roll out this capability to a wider scope. The Company’s BI solutions have already been implemented in one of the largest Chinese retail chains, which operates across over 30 cities. The solutions possess the following potential and features:
- Integration of online and offline data: Data from both online and offline sources is integrated into the cloud-based BI platform, to allow seamless omni-channel customer management. This includes, amongst others, proprietary data collected from CRM, mobile shopping app, Wechat account, Wechat micro-app. The extensive integration of data allows a more in-depth understanding and segmentation of customers from a 360-degree profile of users.
- Drive retail and sales decisions: Data analysis drives precise and real-time business decisions like store expansions, product selection and offerings for targeted customer segments as well as personalized customer services. iClick Interactive also provides LBS (Location-based Services) to target potential customers within 5km of a client’s physical stores, attracting more traffic and enabling other marketing triggers.
- Establishment of Data-Management Platform: Putting in place a DMP delivers a seamless omni-channel and personalized shopping experience, covering both online and offline to meet the trends of Smart Retail.
Building on this successful first implementation in retail space, iClick Interactive plans to extend their BI solutions to other vertical sectors such as education, autos and government departments to meet their specific industry needs.
About iClick Interactive
iClick Interactive Asia Group Limited (NASDAQ:ICLK) is an independent online marketing technology platform that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, our proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick Interactive was established in 2009, currently operating in eight locations worldwide including Asia and London.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's fluctuations in growth; its success in implementing its mobile strategies; relative percentage of its gross billing recognized as net revenues under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; and general economic conditions in China. Further information regarding these and other risks is included in the Company's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.
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iClick Interactive Asia Limited
Telephone: (852) 3700 9068
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iClick Interactive Asia Group Limited
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Source: iClick Interactive Asia Group Limited