The platform, expected to launch in
All travellers purchasing flights on Ctrip will be given access to the platform and subsequently have the chance to pre-order products through the Duty-Free operator at their destination airport before leaving
Participating retailers on the platform will be able to establish an online storefront for selling their products while accessing anonymous but comprehensive data on relevant travellers. As a result, these retailers are expected to significantly increase their sales volumes without an appreciable increase in expense.
iClick will distribute the new platform to thousands of travel retailer brands, including both Chinese and international brands that traditionally market to the more lucrative segment of Chinese outbound travellers. iClick expects to derive revenue from the platform through subscription fees paid by participating retailers and via ad placement by brands that may or may not be the subscribers of the platform.
“Travellers to foreign nations have traditionally been among the most elusive groups to target effectively via online marketing and advertising,” said iClick CEO
“We are very excited to join forces with Ctrip, which will contribute a vast amount of consumer data relating to the most popular destinations for Chinese travellers. Our companies’ combined technology will result, we believe, in a collaborative platform providing unparalleled new sales opportunities to retailers and a greatly enhanced experience for Chinese travellers going overseas.”
The number of Chinese outbound travellers has grown from 83.2 million in 2012 to close to 130 million in 2017, and reached 71.3 million in the first half of 2018, according to the 2017 China Outbound Travel Big Data Reportby
Ctrip.com International, Ltd. is a leading travel service provider of accommodation reservation, transportation ticketing, packaged tours and corporate travel management in China. It is the largest online consolidator of accommodations and transportation tickets in China in terms of transaction volume. Ctrip enables business and leisure travelers to make informed and cost-effective bookings by aggregating comprehensive travel related information and offering its services through an advanced transaction and service platform consisting of its mobile apps, Internet websites and centralized, toll-free, 24-hour customer service center. Ctrip also helps customers book vacation packages and guided tours. In addition, through its corporate travel management services, Ctrip helps corporate clients effectively manage their travel requirements. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China.
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iClick Interactive Asia Limited
Telephone: (852) 3700 9068
Helen Lam / Tim Nicholls
Telephone: (852) 2251 9082 / (852) 2251 9081
iClick Interactive Asia Limited
Telephone: (852) 3700 9065
Evan Pondel / Laurie Berman
Telephone: (310) 279-5980