The partnership will combine Ctrip’s loyal 300 million user membership base across web, mobile and app with iClick’s strong and accurate data analysis and marketing capabilities to create data-driven personalised marketing solutions that will reach outbound Chinese travellers. Through the partnership, iClick will be able to reach more tourist groups by leveraging the largest Chinese consumer database in the travel industry, enabling the creation of more detailed user profiles that will benefit both parties and bring value to travellers and businesses alike.
Outbound Chinese travellers are becoming an increasingly large target market due to the volume and relative affluence. In 2017, there were around 130 million outbound Chinese travellers1, and they were the top source of visitors to countries such as
Samson Chai, Overseas Marketing Director of Ctrip said: “As one of the world’s largest online travel companies, we are always looking to find innovative new ways to improve our traveller services. iClick has a profound understanding of demand from international travel brands and a wealth of data insights and audience data in
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service provider of accommodation reservation, transportation ticketing, packaged tours and corporate travel management in China. It is the largest online consolidator of accommodations and transportation tickets in China in terms of transaction volume. Ctrip enables business and leisure travelers to make informed and cost-effective bookings by aggregating comprehensive travel related information and offering its services through an advanced transaction and service platform consisting of its mobile apps, Internet websites and centralised, toll-free, 24-hour customer service center. Ctrip also helps customers book vacation packages and guided tours. In addition, through its corporate travel management services, Ctrip helps corporate clients effectively manage their travel requirements. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China.
1Source: “2017 China Outbound Travel Big Data Report” by
iClick Interactive Asia Limited
Selina Wong,(852) 3700 9068
Helen Lam, (852) 2251 9082
Tim Nicholls, (852) 2251 9081